Lauren Lipman is a Youtuber, On-Camera host, lover of pop culture, and the go-to source for all things Taylor Swift. You may know Lipman from her weekly Youtube series Taylor Swift Tuesdays, Storytime Saturdays, her viral song/album reactions, or from seeing her on Twitter interacting with numerous Swifties.
Her “Look What You Made Me Do” reaction video is what started her videos on Taylor Swift and was her first viral video, now with over 60,000+ views.
This video resulted in Taylor Nation reaching out to Lipman about featuring her on the screen at the Reputation Stadium Tour, along with other fans, and ultimately, resulted in her meeting Taylor Swift.
Aura 32 talked to Lipman about Youtube, her love for Taylor Swift, her filming process, and more.
What made you want to start a Youtube channel?
I always wanted to start a YouTube channel but was too self-conscious and an over-thinker to do so. When I lived in Denver I did On-Camera Hosting for Comcast and realized how much I loved being on camera. It felt like I had found my purpose and the reason I was put on this earth. I got into YouTube after I met a guy on Tinder, of all places, and we started dating. He did YouTube full-time and encouraged me to FINALLY start my channel. Although that relationship didn’t work out, I realized how much I loved YouTube and being able to control the content I put out. And here I am, about to hit 40,000 subscribers. I’m still good friends with my ex and it’s always funny to look back on how I got my start.
Why did you want to focus on discussing pop culture in a positive light?
I feel like there is so much negativity in the world, especially in Hollywood and social media. My whole life I’ve been obsessed with pop culture, Hollywood glamour, and everything that goes along with it. I wanted to talk about pop culture but had to figure out what would differentiate me from other similar channels. I didn’t want to be like TMZ only baiting for clicks with nasty and shocking headlines. I wanted to cover pop culture from an unbiased point of view and report on the facts, and THEN give my thoughts afterward so my audience could form their own opinion.
Do you have any creatives that have served as mentors or inspirations to you?
In terms of YouTube, I am a huge fan of Philip De Franco and his daily news show. His format actually really set up how I started doing my Taylor Swift Tuesdays. I also a big fan of Lily Singh and how she always talks about positivity and hustling hard.
What I never wanna lose sight of, as a YouTube creator, is that every single number on the screen and every single commenter on my videos is a person. A human being out there who took time out of their day to write me a message. I really like to focus on the idea of building that genuine relationship with my audience. The feeling that I get when I read positive comments on my videos is the feeling I want to give them when they watch my videos. I love that we are one big community. But, I never want it to feel like I’m just making content and someone is watching it, that sounds so one-sided. We are all making my content together and that’s what I love so much about YouTube.
What made you decide to focus on Taylor Swift as an artist for this series and start Taylor Swift Tuesdays?
I wanted to make my new audience happy by continuing to cover Taylor Swift but also covering other pop-culture topics as well. Obviously Taylor Swift has become the majority of the content that I have made videos about the past year. However, as with any business decision, I didn’t want to put all of my eggs into one basket. That’s why I have the overarching umbrella of pop culture and a little bit of lifestyle here and there. In terms of Taylor Swift, I have always been a huge fan of her music and her as a person. I’m a year younger than her so I grew up listening to her albums. She would write songs about situations that I was going through at that time in my life. The way she can just write lyrics about feelings that I consider indescribable is a true testament to her talent.
I also love that she maintains such a genuine relationship and connection with her fans. Not many global superstars can say that they have as good of a relationship with their fans as Taylor does. I’m also a huge fan of how she’s standing up for her beliefs and what she thinks is right. I know that for a long time she didn’t like to talk about politics or the hard-hitting issues. But, I think it’s amazing that she’s now using her platform to share the message that everyone should be treated equally.
My ‘Look What You Made Me Do’ Decoding video went viral in 2017. I started building a YouTube audience that was really interested in Taylor Swift and they wanted to hear me talk more about her. I would get HUNDREDS of comments and messages saying, ‘Can you make a video about this? What are your thoughts on that? Can you talk about her every single day?’ I decided to designate Tuesday as the Taylor Swift day of the week where I talk about what’s going on in her life and in the fandom. 62 weeks later, it has turned into the weekly series that really started my online presence and YouTube career. I couldn’t be more thankful to talk about Taylor Swift, someone who is such an incredible talent and positive light in this world.
What is your filming process?
My filming process is me, a ring light, a camera, and the notes app on my computer. I’ve been looking at getting a teleprompter to make editing and script-writing a bit easier for me. Right now, I have my laptop set up in front of me below the camera. I read off everything that I’ve written as my script and repeat it on camera. My Taylor Swift Tuesday’s (TST) are usually 15-30 minutes in length. One TST generally takes me anywhere from 7-16 hours to produce including writing, filming, editing, and uploading. But, it all depends on the content being discussed that week.
How do you think the Swiftie fandom is unique from other fandoms?
I think the Swiftie fandom is an incredible one and I could not be more thankful for the amazing human beings that I’ve had the pleasure of meeting. The Internet can be a negative place but I love that you can just call yourself a Swiftie, and you’re instantly initiated into this friendly, creative and fun community online. It is mind-blowing to me to realize how many Taylor Swift fans there are around the world. The fact that I DM with people from Ireland, Pakistan, Australia, and even The Philippines, really blows my mind. The love for Taylor is truly global. We’ve all been brought together through one common interest and I just think that is so cool.
Where are you taking your channel next?
I am trying to bring more lifestyle content onto my channel by exploring my other interests like fashion and cooking. I know that most subscribers know me for my Taylor videos so I’m excited to use our love for her as a bridge into other topics. Things like making Taylor Swift’s favorite meals, trying her favorite wines, and re-creating her looks and Instagram photos. Reporting the weekly news on Taylor is a lot of fun but it’s also a lot of work. That’s not saying that I take that lightly or without immense responsibility. I pride myself on reporting accurately and with a level-head. I’m my own worst critic and tend to be hard on myself if I don’t cover every topic. I am trying to learn to be kinder to myself so that I don’t burn out and have time for the ideas I want to explore.
What advice do you have for someone who wants to start a Youtube channel or other career they are afraid to pursue?
Here’s my advice to anyone who wants to start a YouTube channel, a new career path or wants to take a risk and follow their dreams: JUST DO IT! You only have one life and you have to make the most of it. You have the ability to change your future. I don’t care how cheesy or cliché that might sound, but it is 100% true and I believe this with every fiber of my being. You can always try and then fail, but that failure might lead you into a different success you might’ve never known before.
I understand how easy it is to get wrapped up in your routine. You know how to do everything at your current job, you know everyone in your friend group, and you can coast through life without too many speed bumps. But, if you feel a fire inside of you or a lingering thought or question of “what if,” YOU HAVE TO GIVE YOURSELF A CHANCE. I don’t think I’ve ever known anyone to regret following their dreams, or even taking small steps towards them. We all get stuck in the fear phase, the “what if I fail” phase, and I’m here to tell you that you need to push those thoughts out of your mind. Give yourself a chance to succeed, it could be the best thing you’ve ever done for yourself.
If you would like to support Lauren on her journey, make sure to subscribe to her channel. You can join her Patreon, help her cover expenses via PayPal or Venmo, or talk to her on social media. Whether it is sending her Taylor Swift information or asking her how her day is, she appreciates it.