EXO’s Baekhyun Announces Streetwear Collaboration with Privé

A member of Korean-pop royalty and one of Korea’s biggest boy groups, EXO’s Byun Baekhyun, is delving into the fashion world with his first collaboration with New-York based brand Privé. This might come as a surprise for some since other EXO members like Park Chanyeol have previously been more involved in fashion, like representing Tommy Hilfiger. However, Baekhyun’s passion for fashion is now translated into a personalized unisex streetwear collection.

One of the most exciting aspects of this venture is Baekhyun’s involvement as co-creative director. The streetwear proudly displays lyrics written and photos taken by Baekhyun himself. This collection is the ultimate way to show support for the K-pop idol. These carefully curated pieces reflect the artist’s relationship with his fans, showing that EXO-Ls have been an inspiration while designing the line. The collection features accessible prices and simple, creative cotton clothing.

Privé’s website shares a sneak peek at BBH’s collection.

Ahead of its release in July, Privé reassured fans they will be able to get their hands on the collection. They released a statement on Instagram sharing that there will be a “large inventory with unlimited stocks” on featured items. This is a relief since Baekhyun’s collaboration has already garnered the attention of thousands of EXO-Ls. The garments pictured below will be the first to hit the racks as part of the classic selection. Monthly capsules round out the collection, allowing you to sport an entire look from Baekhyun, down to the bomber jacket or puffer coat.

Baekhyun’s first collection with Privé is set to hit the market on July 1st. Mark it on your calendar to show your support for EXO’s Baekhyun!

Liv Fitzsimons

Founder & Editor-in-Chief

Olivia is presently pursuing a degree in Media Studies and Production with an Entrepreneurial focus as she navigates through the vast diversity of Philadelphia. A city girl at heart, she divvies up her free moments by exploring literature and music. On the unending quest to find the perfect pizza, Olivia holds a resolute passion for sports. She invites you to get lost in the wonderment of Aura 32, a project she impressively founded at age fifteen.

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